CASE STUDY: Event Recruitment and Data Cleansing in the Video Security Industry

Axis Communications

About Axis Communications

Axis Communications is the market leader in network video. Axis offers intelligent security solutions that enable a smarter, safer world. Axis has more than 2,600 dedicated employees in more than 50 countries around the world, supported by a global network of over 90,000 partners.

Challenge

In 2013, Axis Communications set out to identify a call center partner. Though they had in-house support, they wanted to improve upon their event recruitment efforts as well as clean up the data in their contact database.

Solution

Axis Communications selected Call Center Services because of rich expertise and experience in the security technology industry, as well as their ability to adapt and work with Axis’ specific needs.

Results

Axis Communications saw an increase in attendance at their marketing events. Their data cleansing initiative was given a jump start, helping the organization initiate a global, internal discussion on how to maintain clean data. They continue to work with Call Center Services to this day. 

 

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