White Paper: Why Pay-For-Perfomance is a Mistake

Why PPP is a Mistake cover


Sometimes things are not as they appear. And in business, when sales, ROI, and your reputation are at stake, you simply can’t take a chance. This is exactly the case with a Pay-For-Performance model of appointment setting.

While it may appear that this no-risk approach to generating leads is an obvious winner, a closer look will clearly reveal that things are not as they appear. If you’re considering between an hourly-based appointment-setting firm or a pay-for-performance model, reading this white paper will likely be the most useful 8 minutes you’ll spend all year.

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