CASE STUDY: Event Recruitment in the Security Industry

Security Industry

About The Client

The client is the largest alarm distributor in the country. They have deep expertise in access control, low voltage, cabling, structured wiring, home automation and home entertainment. They also have a vast distribution network, 100+ conveniently located branches, and 24-hour online access.


Before working with Call Center Services, this client had not used a call center. However, they were desperately seeking a team who was familiar with the security business and that could help increase attendance at their security expo and events.


Among competitors, Call Center Services was the only call center with experience in the security industry, allowing their specialist to easily communicate with prospects. Call Center Services offered both French and Spanish speaking agents for their bilingual customers. Agents also aided customers registering on their website if they needed help with the system.

By using a unique platform, Call Center Services could evaluate the client’s contact database and identify prospects within a 150-mile radius of one of their events, making calls to potential attendees extremely efficient. Their reporting not only included registrations and bad data, but also updates, permission for texting marketing, and feedback on the level of event interest. This helped the client improve their communication channels as well as refine their agenda for future events.


Call Center Services Inc. has met the clients’ business goals by increasing attendance by an additional 5-10% every year.

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