Why pay-for-performance for appointment setting is a mistake

Why PPP is a Mistake cover

Sometimes things are not as they appear. And in business, when sales, ROI, and your reputation are at stake, you simply can’t take a chance. This is exactly the case with a pay-for-performance model of appointment setting.

While it may appear that this no-risk approach to generating leads is an obvious winner, a closer look will clearly reveal that things are not as they appear.

If you’re considering between an hourly-based appointment-setting firm or a pay-for-performance model, then reading this white paper will likely be the most useful 8 minutes you’ll spend all year.